Search engine optimization requires that your website and your listings contain the information that people are searching for. Thus, sites are “optimized” to contain the keywords that a potential customer would use to find you. However, your site must also rank for those keywords, so that it appears as near to the top of the search engine results as possible.
In short, your website should be search engine optimized to:
(1) Contain keywords that are commonly searched for (high traffic volume), but also represent a distinctive market niche (low competition). See the Content Marketing page for more info on the art of keyword selection.
(2) Receive a high page ranking (PR) by the search engines, in comparison with competitors’ sites. Page ranking depends on factors such as age of the site, the numbers of high-quality backlinks to the site, and site performance. See the post, How Your Website is Ranked and Positioned by Search Engines for more info on page ranking.
See the Definitive Search Metrics 2013 Ranking Factors Guide – Click Here
Posts on Search Engine Optimization (SEO)
Several excellent website performance and optimization tools are available. GTmetrix.com provides a comprehensive performance tool. Google Page Speed Tools: Analysis and Optimization. The ET post How to Improve your Google Page Speed Score provides excellent information–the bottom line: Use a … Continue reading
High Peaks Digital is an internet marketing business with offices near Nederland, Colorado. Interestingly, High Peaks Digital does not appear very close to the top of search results for ‘internet marketing Nederland CO’ or ‘online marketing Nederland CO’. Why is this, … Continue reading
To optimize website design for search engine results, (1) Identify ranking factors that are currently important in search engine algorithms (e.g., see Search Metrics 2013 Rankings Report), and (2) Test your website (or a competitor’s website) on various optimization testing sites; … Continue reading
In a recent post, we explored a variety of tools that test page rank and the position of a website on search result pages (See How your Website is Ranked and Positioned by Search Engines). In this post, we explore … Continue reading
The position of a website on search result pages depends on A good match between the keywords people are using to find the site, and the presence of those keywords on the site. A positive ranking of the site by … Continue reading
Did you know, the Search Results you see on Google (and other sites) are BIASED by your past browsing history. What YOU see is not the same as what OTHERS see! How does your site appear in a generic search? To … Continue reading
Ubersuggest gives you long tail keywords based on real user inquiries. It’s a great SEO tool; use it to revise the text on your website, in conjunction with Google Analytics tools. … Continue reading
A well kept secret for identifying the appropriate categories for your Google places listing: http://blumenthals.com/index.php?Google_LBC_Categories Thank you Blumenthals! Also see the Moz category list: https://moz.com/local/categories … Continue reading
MDG’s article and infographic captures the strengths of both social media and search engine marketing. The conclusion: While each has its strengths, the two used together are exponentially more powerful than either used on its own. The main points: lead generation … Continue reading
Grade your blog or website with Hubspot’s BlogGrader. Your site is graded on a 0-100 point scale, with an itemized list of strong points and weak points. Try it: here: http://bloggrader.com/ … Continue reading